Discovery
Great design starts with knowing your users—understanding their needs leads to better decisions and more meaningful solutions. Learn more about applying UX in the discovery phase of a project.
UX Field Guide
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A quick reference guide to integrating user experience throughout your project. Use this to align your UX efforts with every phase including Discovery, Plan, Build, and Validate. The research methods listed are flexible based on your project’s needs, resources, and timeline. The more you involve your users, the better your outcomes.
Plan
Planning transforms your research insights into actionable decisions. This phase is where you define what you’re building, organize how it should work, and create a user-focused strategy before any development begins. Learn more about applying UX in the plan phase of a project.
Build
Building transforms your validated planning decisions into tangible designs and functional solutions. UX in the build phase is where you create wireframes, develop prototypes, and provide the documentation development teams need to bring your user-centered vision to life.
Validate
UX in the validation phase is the bridge between intention and reality—where design decisions are tested against actual user behavior, not internal beliefs.
Continuous Improvement
The Iterate phase focuses on continuous improvements using feedback and data to enhance the product and ensure lasting user satisfaction.