Yale’s Identity Guidelines

Follow Yale’s identity guidelines to preserve Yale’s unique visual identity.

About the Yale Logo

The Yale logo embodies Yale’s “identity” and assures audiences of a publication’s strong connection to the University. The Yale logo features a direct and confident “Yale” set in a modified version of the Yale typeface. It is carefully proportioned to work at small and moderate sizes in all publications—Web and print. Please follow guidelines for use to ensure that the logo retains its impact as the official mark of the University.

Essential Resources: 

Yale Web Guidelines

Yale has developed a set of Web guidelines that permits considerable design flexibility while preserving key interface and institutional “branding” elements that complement Yale’s visual identity. These user-oriented interface elements create a minimal but consistent set of navigation conventions across all university Web sites.

Essential Resources: