Templates and tools to assist you in the discovery phase of your process. This is a crucial aspect of content strategy.
When preparing a website, it is best to keep an audience in mind. Imaging an actual audience member who uses your site is the best way to do so. These imaginary audience members are called “Personas”, and taking the time to formally create them is a best practice in site planning.
Website content should be kept up to date. However, the actual work of keeping it fresh is daunting. Establishing a workflow and a calendar for editing, updating, and deleting content on a website makes this process more managable.