Step 3: Create purposeful content

Every piece of content needs a job, either serving an audience need or fulfilling an organizational goal (preferably both). It is also important that your content is concise and well-organized, particularly for those using mobile devices.

Start with Core Pages

  1. Identify a page/page type that is vital to your audience
  2. Make sure content meets their needs first
  3. Look for opportunities to meet organizational goals

Essential Resources: 

Rewrite or create new content

  1. Be concise
  2. Use headings and text formatting
  3. Write using an active voice
  4. Follow advice for Writing for the Web

Essential Resources: